A creative with a mind for connecting with customers.
I’m one of those “can’t pick just one thing” kind of people who’s always trying a new hobby and blissfully believing I can be great at it (spoiler alert: I rarely am, but I’m still gonna try).
That curious, can’t-sit-still energy is what led me through a winding but wildly useful career path that included journalism, marketing, design, photography, operations, and social media strategy - and picking up degrees in Product Development and Digital Marketing and almost journalism (a surprise pregnancy halted that one). It all felt a little scattered at the time, but looking back, it built the well-rounded foundation for what I do now: help small businesses, churches & nonprofits create strategic brands that truly connect because they are built upon the mission, purpose and values of the organization.
I’m also the founder of Nuts & Bolts Paper Co., a product-based business in the baby and parenting space that’s grown into a trusted, six-figure brand with repeat customers and 5-star reviews. Building this company from the ground up taught me the power of cohesive branding—and the real impact it has when every customer touchpoint feels intentional, clear, and totally you.
I'm driven by understanding the customer and connecting with them in a way that makes sense to them. Whether I’m helping a nonprofit refine their mission or guiding a small business through a rebrand, I bring the same heart: ask smart questions, listen closely, and craft a visual identity that’s as strategic as it is soulful.
At Nuts & Bolts Paper Co, I learned to design with deep empathy—creating products for busy, diverse parents. I listened, adjusted, and built memory books that told my customer's stories in an easy, engaging way. That customer-first mindset helped me grow a thriving brand with customers that return year after year.
I’ve also led branding and communications for churches, where clarity around mission and message is everything. My experience as Director of Operations and Creative Director taught me how to ask the right questions—the ones that unlock growth, alignment, and trust.
Branding starts with truly understanding your people. That’s my zone. I help you cut through the overwhelm, get clear on your message, and build a brand that connects—visually and emotionally.
It’s not just about a logo. It’s about understanding and creating a holistic experience for your customer that rooted in strategy and soul.
My Values
Branding starts with strategy
Before I design anything, we get clear on your business, your audience, and what makes you different. You’ll have clear direction and consistent language so you can show up with confidence in your offer every time.
Here’s How:
Instead of picking random colors and fonts, you’ll have a brand that’s built around your goals - making it easier to create content, update your website, and market your business confidently.
Branding should bring clarity to chaos
If your brand feels all over the place right now, you’re not alone - and it’s fixable. I look beyond the surface issue to solve the real problem, which often starts with messaging clarity. I help you finally feel clear on what your brand looks like, sounds like, and how to show up consistently.
Here’s How:
No more changing fonts every post or second-guessing your website copy. You’ll have a clear understanding of your mission, language to use and a system for visuals that inspire confidence.
Branding is about fueling growth
I’ve built and grown my own product-based business, so I understand what it takes to attract customers and keep them coming back. It’s not just about creating a great logo that looks professional, it’s about making sure that it encompasses the brand and shows up consistently everywhere - especially in their memory.
Here’s How:
I’ll think about how your website, packaging, and social media all work together to build trust and drive sales. Your branding will be able to be used across all in-person and digital spaces so that it’s consistent and memorable.
Always lead with empathy + deep customer understanding
I’ve spent years creating products for real people - busy families, meaningful life moments, and diverse experiences - so I design with real life in mind. I know how to create a brand that feels human, relatable, and genuinely connected to the people you’re trying to reach.
Here’s How:
Your messaging won’t sound generic or overly “salesy.” It will feel like something your customers actually relate to and want to engage with. Your visuals will emotionally connect without having to say a word.
Efficiency & priority are key
As a small business owner myself, I understand the need to be smart with your budget. Your brand should work as hard as you do. That’s why my process is efficient, collaborative, and designed to make the most of your budget, timeline and goals.
How We Can Work Together
- 1:1 Strategic Consulting
- Branding & Logo Design
- Brand Strategy
- Packaging Design
- Marketing Materials
- Social Media Design
- Website Design
Ready to Create a Brand That Is Found, Trusted & Chosen?
Let’s align the soul of your business with a purposefully crafted strategy